StarBurst Software
StarBurst Software Enhances Content Delivery For CATV Operators
StarBurst OmniCast lets CATV operators simultaneously distribute HDTV and Web content to multiple receivers and consumers using existing network resources

CONCORD Mass., Feb. 18, 2000—StarBurst Software™ today announced that it is enabling cable television (CATV) operators to more efficiently compete in the rapidly growing broadband market by allowing them to quickly and efficiently distribute high definition television (HDTV) and Internet content to consumers. Through StarBurst’s OmniCast™ content distribution management software, CATV operators can now deliver value-added services such as digital TV, stereo-quality audio, games and Web content over any network, ensuring all receivers have continuously updated content.

Before StarBurst OmniCast, CATV operators couldn’t efficiently distribute digital content from one central location to multiple remote cable head ends and hubs. Using StarBurst OmniCast, operators can simultaneously distribute digital content to any number of receivers and manage network bandwidth for each transmission session. By automatically pre-populating content at multiple servers, StarBurst OmniCast enables operators to simultaneously initiate periodic Web caching or scheduled content updates from a centralized location, helping them quickly manage information at receiving sites throughout the network.

Motorola is an example of one company that has already teamed with StarBurst to deliver advanced IP services over broadband. The joint solution will drive the convergence of television, computers, and telephones, enabling new and exciting opportunities for e-commerce and digital entertainment in the home or office.

"Broadband network availability only solves part of the demand for high-quality content. The combination of StarBurst OmniCast and Motorola’s Advanced IP Services Platform solves the last mile delivery of any type of content with as little impact on network resources as possible," said Andrew J. Audet, general manager of the Cable Data Products Division at Motorola. "The sheer size and volume of content being replicated each day requires products like OmniCast. Together, we can deliver a more comprehensive content delivery solution for broadband IP available anywhere."

StarBurst OmniCast, in conjunction with Motorola’s industry-leading cable modem termination system, Cable Router, guarantees content distribution to thousands of distributed devices such as cable head ends and hubs, and ultimately to households. This allows operators to efficiently modify digital content at the sending source and reliably distribute the changed packets over any network, including satellite, cable and Digital Subscriber Line (DSL), for direct-to-home, high-speed access. This enables them to easily implement programming and schedule changes to ensure each station is broadcasting the same high-quality HDTV programs. Operators can also use OmniCast to simultaneously distribute syndicated programming to multiple stations around the world, enabling them to offer broadcasters other value-added IP services.

Organizing and managing digital information in emerging broadband market
One of the drivers behind the broadband cable access market is increased demand for interactive TV- the blending of home computers and television sets. Demand for this is projected to jump from $3 million in revenues in 1999 to $5.3 billion in 2006, according to a new study by market research firm Frost & Sullivan.

"Broadband availability only meets CATV operators part of the way when it comes to keeping up with increased demand for high-quality content. Compounded by the magnitude, volume and complexity of digital and Internet content being replicated daily, operators require highly scalable content management and distribution solutions that are found in StarBurst OmniCast software," said Bill Andrews, vice president of sales and marketing at StarBurst Software. "Using available resources, StarBurst OmniCast can simultaneously distribute any type of content without overloading the network, offering CATV operators a content distribution management solution for broadband IP over any network, anywhere."

About StarBurst Software
StarBurst Software is the leader in developing e-business content distribution solutions that provide scaleable, simultaneous and guaranteed transmission of content such as video, audio, software and large data files to hundreds, thousands, or tens of thousands of remote sites, LAN servers, and distributed devices without changing the network. StarBurst customers include Internet sites such as eBay,, and; automotive companies such as General Motors, Ford, Chrysler and Honda; retail companies like Wal-Mart, Kmart, The Gap, Sherwin Williams and Rite Aid; hospitality companies including Choice Hotels and Promus Hotels; financial companies such as Optimark, Nomura Securities and Thomson Securities Information Services; high tech companies such as Microsoft and WebTV Networks, Inc.; news and information providers such as Dow Jones and Bridge Information Systems, and many other industry leaders from a wide array of markets worldwide. More information can be found at StarBurst’s World Wide Web site:

For Information Contact:

Debbie Braunert
StarBurst Software
150 Baker Avenue
Concord, MA 01742
Phone: 978-287-5560 ext. 258
E-Mail: Christa Branscombe
Beaupre & Co. Public Relations, Inc.
(603) 559-5804

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StarBurst, StarBurst Software and OmniCast are registered trademarks of StarBurst Software.
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